ABOUT US

House of Hype (HOH) generates immediate credibility and awareness for brands through highly orchestrated pop culture activations.

 

With a presence at all major festivals, award shows and sporting events, we organically integrate our clients into the most exclusive influencer events around the world.

 

All activations are backed by guaranteed ROI’s, based on targeted influencer engagement, social media integrations and press coverage.

SERVICES WE OFFER

POP CULTURE ACTIVATIONS

HOH will identify and integrate your brand into relevant pop culture events, which will allow for influencer engagement, social media integrations and press coverage.

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INFLUENCER ENGAGEMENT

HOH will seed your brand to press-worthy influencers, that speak to your target audience.

SOCIAL MEDIA INTEGRATION

HOH will integrate your brand into the social feeds of influencers, that reach your target audience.

PRESS COVERAGE

HOH will secure relevant press coverage that appeals to your target audience.

BRANDS THAT TRUST US

We have successfully executed campaigns for over 300 brands across all categories including:
alcohol, automotive, beverage, fashion, hospitality, packaged goods, personal care and tech.

 

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    I could not have been happier with how Starbucks was creatively woven throughout the entire event. HOH was knowledgable about the product and I was most impressed with the level of engagement from their team. Overall a great evening that I was proud to be a part of.

    — Andrew Alfano, President

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    Sandisk got some fantastic press and wow, House of Hype is a household name with celebrities. Thank you for working hard and staying passionate about the project. Your presence with celebrities, and the media helped us tremendously. The product comes out soon and we now have a great road paved for us. I read a ton of stories about the VMA’s and our party was the hottest by far.

    — Russ Eisenman, EVP of Marketing

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    Dell was thrilled to be working with House of Hype. They allowed us an opportunity to show our product to celebrities and interact with them in real time.

    — Kristen Nolte, Head of Global Marketing

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    Teaming up with House of Hype at Sundance offered AT&T the perfect stage to showcase many of our popular products and services while also giving us the opportunity to interact with celebrities and other festival attendees in a fun and engaging way.

    — Jennifer Erdman, SVP of Entertainment Marketing

INFLUENCERS THAT LOVE US

LOS ANGELES, CA - FEBRUARY 10: (L-R) Meek Mill and Swizz Beatz attend House Of Hype Monster Grammy Party at House Of Hype on February 10, 2013 in Los Angeles, California.  (Photo by Johnny Nunez/WireImage)
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LOS ANGELES, CA - FEBRUARY 10: (L-R) Meek Mill and Swizz Beatz attend House Of Hype Monster Grammy Party at House Of Hype on February 10, 2013 in Los Angeles, California.  (Photo by Johnny Nunez/WireImage)
LOS ANGELES, CA - AUGUST 28:  Katy Perry attends House Of Hype Music Awards Event Presented By Nissan at SLS Hotel at Beverly Hills on August 28, 2011 in Los Angeles, California.  (Photo by Michael Bezjian/WireImage)
PARK CITY, UT - JANUARY 23:  TV personality Rosie O'Donnell attends the Self Magazine Party at House of Hype LIVEstyle Lounge on January 23, 2011 in Park City, Utah.  (Photo by Gustavo Caballero/Getty Images for Self Magazine) *** Local Caption *** Rosie O'Donnell
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Actor Mark Ruffalo attends Onitsuka Tiger and Maestro Dobel Tequila Presents "Sympathy For Delicious" Cast Dinner At House Of Hype on January 24, 2010 in Park City, Utah. (Photo by Michael Bezjian/WireImage)
<> at House Of Hype on February 10, 2013 in Los Angeles, California.
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PARK CITY, UT - JANUARY 24:  Actor Orlando Bloom attends Onitsuka Tiger and Maestro Dobel Tequila Presents "Sympathy For Delicious" Cast Dinner At House Of Hype on January 24, 2010 in Park City, Utah.  (Photo by Michael Bezjian/WireImage)
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PARK CITY, UT - JANUARY 25:  Actor Jesse Eisenberg attends the "Holy Rollers" cast dinner at the House of Hype on January 25, 2010 in Park City, Utah.  (Photo by Maleah Butcher/WireImage)
PARK CITY, UT - JANUARY 24:  The Fat Jew attends Onitsuka Tiger and Maestro Dobel Tequila Presents "Sympathy For Delicious" Cast Dinner At House Of Hype on January 24, 2010 in Park City, Utah.  (Photo by Michael Bezjian/WireImage)  *** Local Caption ***
Producer Randall Emmett, Curtis "50 Cent" Jackson, and boxer Floyd Mayweather attend The House of Hype LIVEstyle Lounge Day Event at Ciscero Restaurant on January 22, 2011 in Park City, Utah. (Photo by Tiffany Rose/WireImage)
LOS ANGELES, CA - FEBRUARY 10: (L-R) Meek Mill and Swizz Beatz attend House Of Hype Monster Grammy Party at House Of Hype on February 10, 2013 in Los Angeles, California.  (Photo by Johnny Nunez/WireImage)
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PRESS THAT COVERS US

HOH has successfully generated over 32 billion press impressions across print, digital and online. We leverage our personal relationships with top editors, reporters and bloggers to create news worthy content that your consumer audience wants to see and hear.
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NISSAN

THE SITUATION

HOH was hired to create buzz around the launch of the all new Nissan Versa and support its “My Versa Road Trip” social media campaign.

 

THE RESULT

HOH positioned Nissan as the official auto partner of it’s MTV Video Music Awards after party which was attended by Britney Spears, Katy Perry, Jamie Foxx, Kelly Rowland, Jonah Hill, Emma Roberts, Malin Ackerman, Akon, American Rejects, Mark Salling and Chord Overstreet. HOH also engaged Britney Spears to promote the “My Versa Road Trip” campaign via her 60+ million social media followers.

“Britney Spears celebrates the MTV VMA’s with her sister Jamie Lynn at the House of Hype presented by Nissan”
— Access Hollywood

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MONSTER

THE SITUATION

HOH was hired to generate buzz around the launch of the all new DNA headphone.

 

THE RESULT

HOH positioned Monster as the official headphone partner of it’s Grammy Awards after party which was attended by Alicia Keys, John Legend, Big Sean, Meek Mill, Rick Ross, Flo Rida, Ne-Yo, Afrojack, French Montana, Jermaine Dupri, Swizz Beatz, Pusha T, Terrell Owens and Shaquille O’Neil. The event generated over 3 billion press impressions for Monster, and helped pave the way for two future artist collaboration head phone deals with Swizz Beatz and Meek Mill.

“Katy Perry and John Mayer attended the House of Hype event presented by Monster”
— Life & Style

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CASIO

THE SITUATION

For the first time in its history, Casio is looking to assign a female artist as the Global Brand Ambassador for their popular Baby-G Shock line of watches. Additionally, they are looking for a notable male athlete to help promote their new men’s line of watches.

 

THE RESULT

The Results “HOH successfully secured Ke$ha and Lamar Odem as brand ambassadors. Famed photographer, Terry Richardson shot the add campaign which received global press coverage. Ke$ha promoted the line through her social media channels as well as featured the watches in her music videos. HOH also secured Khloe Kardashian to attend the highly publicized launch event.

“Ne-Yo performed for Ryan Philippe, David Beckham and other celebrities at the House of Hype party in LA, sponsored by Casio”
— US Weekly

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GATORADE

THE SITUATION

Gatorade is launching their all new G Series Fit product line and is looking to align their product with key celebrities who fit the brand.

 

THE RESULT

The G Series Fit event was a huge success for Gatorade. The event was attended by several big name celebrites including Ryan Phillippe, Chace Crawford, and Minka Kelly. All celebrities engaged with the product, walked the red carpet, participated in one-on-one interviews and posed for photographs.

“Some of Hollywood’s finest came out last night to support Gatorade at the Gatorade G Series Fit party at the SLS Hotel in Beverly Hills. The star-studded guest list included Minka Kelly, Chace Crawford and Ryan Phillippe, who came out to support the sport drink”
— OK Magazine

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PLANS WE OFFER

HOH offers four distinct plans for clients to choose from. Each plan will be tailored to reach the clients desired audience through, targeted Social Media Integrations, Press Coverage and Celebrity Engagement. HOH guarantees the performance results of each package.
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